Clarifying Brand Strategy

An important part of any user experience project is to define the branding requirements. Sometimes we take the client's existing branding guidelines and extend them to the product we design. In new product development, most often the existing requirements do not exist, and it is on us to clarify the brand strategy. While I've always worked with a sound process that is rooted in clear rationale, this book has become a welcome new addition to my toolkit. What I liked most in Designing Brand Identity was its seemingly fresh take on ways to distill, synthesize, and illustrate this important part in the branding process. A great reference for any visual designer. Find it over at Amazon.

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[PaulCharity21]

freelance writer