Writing Email: Be Succinct
Thursday, June 18, 2009 at 05:05PM When it comes to verbose work emails that force me to comb through each tedious paragraph for the main points, I find that my patience wears thin. It's perhaps for this very reason that I strive to be succint in my own email communication. I know that the inboxes of my recipients are flooded on a daily basis, so I don't want to add to the noise and clutter. A well-crafted, succinct message has a far greater chance to cut through the noise and get a response. The advantage is two-fold: not only does my recipient benefit, but I likewise benefit when I'm forced to boil my message down to its essence.
I'm a big fan of short paragraphs and bulleted lists. As a best practice, this is validated by Web content strategists. Brain Traffic, one such firm, offers this advice in their post on Web Writing for Email:
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Don’t use ambiguous language.
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Eliminate unnecessary words.
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Keep your sentences and paragraphs short.
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When making lists, use bullets.
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When giving instruction or steps, use numbered lists.
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Your last sentence should include a clear call to action.
best practices,
email,
writing 
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